Green World Tour: Consumers celebrate the GSD label
The Green World Tour is a series of sustainability fairs that do not take place all over the world, but are well distributed in Germany, Austria and Luxembourg. We were represented with our own stand at the event in Frankfurt. We primarily wanted to make the Green Software Design Label (GSD label) known there. That also worked out. And much better than we had expected!
Before the trade fair started, we felt like a foreign body, placed there with our software topic between food sharing, organic wine and sustainable textiles. But our initial concerns dissolved into thin air faster than an electric car can accelerate. Right from the start, people approached our stand with curiosity. They asked about the label and what Green Software was. My colleague Stephanie Kamp and I had a lot of fun explaining our topic: That digital devices consume an immense amount of electricity and that software has a significant impact on this. That we use the GSD label to identify software that was developed with low power consumption in mind. So that consumers can easily recognise sustainably developed software in the future. Translated with www.DeepL.com/Translator (free version)
What we didn’t expect was how quickly our explanations led to an “aha” effect. “I never thought of that before, but sure, you can look out for it,” was the prevailing reaction. “I’ll remember that label.” There could not have been a better confirmation that we are meeting a real need with the label.
Once again, one could also see how many people in Germany are involved in software development. If you’re not one of them, you at least know someone. Our digital business cards and invitations to the webinar were diligently taken. (We deliberately avoided paper at the stand, which went down well.) And there were indeed a few additional registrations for the webinar.
Along the way, we held a chocolate poll. (You see, we went fully into the framework of a consumer fair). Everyone was allowed to take a chocolate ball from one of two boxes. Either from Box 1: “I think the GSD label is important and would consider it when choosing software.” Or from box 2: “Nice idea, but in the end other criteria always make the difference.” Well, what can I say: a whole two balls were taken from the second box. Unfortunately, my colleague was against us eating the leftover chocolate ourselves after the fair ended. But that’s really the only thing I can criticise about the event. Translated with www.DeepL.com/Translator (free version)
